The decision to hire a media agency is a big one! One of the main hurdles for a business is deciding whether to commit to resources internally or seek outside help. If seeking outside assistance, how you do select the best provider for your business? Many factors are involved such as budget, scope, approach and impact.
CKS Marketing Communications understands the varying needs of businesses and offers a variety of services – that can grow and evolve, as marketing strategies become more sophisticated and specialized. We adjust our project management methodology to listen to what our clients need and want – using time-tested proven results.
We welcome the opportunity to help your organization meet your challenges and achieve your goals.
Effective communication, prompt response and frequent correspondence with the media can make or break a company. Expert publicity management specialists/media coaching professionals relay your company’s message to the media and public. We can guide you through the steps of conducting media interviews to help enhance your comfort level. Our goal is to ensure all information about your company is communicated correctly, clearly and accurately.
Marketing without a plan is not effective. Our team develops and produces a strategic marketing and public relations plan with the intent of implementing an in-house program. Let us help you outline a plan and execute it to drive results.
Create compelling visuals that enhance your messages to generate conversion. We work closely with you to manage the entire process – from initial concept to final production. We provide design services that span the spectrum including print, digital and media buying.
We implement innovative design and strategies, update or rework existing websites to ensure key messaging and web objectives are met – staying on time and within budget.
We can help you with the promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of your digital marketing strategy may include promotional efforts made using the Internet, social media, mobile phones and electronic billboards, as well as through digital, television and radio channels.
Let us help you select and prepare written, visual, audible, and film media used to convey information about your products or services. We can help by project or on an ongoing basis by retainer.
It’s simple: Contact us and we’ll get it done. In the process, we can achieve greater results with our extensive and combined expertise.
Not just in terms of budget, but also when considering the scope and approach specific to your unique business. What works for Fortune 500 companies won’t apply to the local bakery shop down the street.
One of the biggest hurdles for a business is the choice between a boutique and a traditional media agency. The former is known to specialize in specific forms of marketing and advertising that often revolve around new media. The latter favors broader marketing approaches that often include established marketing channels, like broadcast and print.
Keep in mind that your company’s media and marketing needs change over time, and thus, choosing to go with a larger, more traditional media agency at first doesn’t rule out a boutique (or several), for more specific approaches. In fact, many major advertising and marketing firms outsource media projects to these very boutique agencies, especially as your business grows and its marketing strategies become more sophisticated and specialized.
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