The Power of Branding: More Than Just a Logo In today’s digital-first world, where attention spans are fleeting and competition is fierce, your brand is often your first, and sometimes only, opportunity to make a lasting impression. Yet, far too often, businesses reduce branding to surface-level design: a logo, a color palette, maybe a tagline. […]
What to Look for When Choosing a Marketing Firm
Choosing a marketing partner is one of the most important decisions a business can make. The right firm will elevate your brand, amplify your message, and help you grow. The wrong one? It can cost you time, money, and trust. So how do you choose the right agency for your needs? “Look for a marketing […]
The Power of Branding: Why It’s More Than a Logo
The Power of Branding: More Than Just a Logo In today’s digital-first world, where attention spans are fleeting and competition is fierce, your brand is often your first, and sometimes only, opportunity to make a lasting impression. Yet, far too often, businesses reduce branding to surface-level design: a logo, a color palette, maybe a tagline. […]
Marketing in the AI Age: Human Creativity Meets Machine Intelligence
As artificial intelligence continues to revolutionize how we do business, marketers face a pivotal question: How do we stay human in an age driven by machines? AI is now embedded in everything from content creation to customer service. Tools like ChatGPT, DALL·E, and automation platforms can generate emails, build ad campaigns, and even develop brand […]
The Resonating Power of Podcasting
The Resonating Power of Podcasting: Why It Matters More Than Ever In today’s fast-paced digital age, podcasting has emerged as a formidable medium, capturing the hearts and minds of millions around the world. Whether you’re a creator, a listener, or a business owner, podcasting has become an essential tool for communication, storytelling, and connection. In […]
Elements of the Email
The pitch angle is crucial, but what bothers most people is actually writing the email. Below are examples as to how to craft winning emails, starting with the subject line. Craft the Perfect Subject Line Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any […]
How to Write the Perfect Pitch – Getting Publicity
Getting publicity is a great way to get exposure for your brand. It can help to establish your credibility by a third-party and allows the platform to create buzz at the grassroots level. Because publicity is free, it is not driven by payment but content. The first step is to determine what “news” to share […]
Top 5 Things to Drive Social Media Engagement
What are the best social media platforms to use for your business? When should you post and what content? The answers to these questions is not a one-size fits all solution but rather it depends upon your industry, budget, time and desired outcomes. Of course, the more networks you’re involved with the more your engagement […]
Quick Tips to Augment Your Social Media Efforts
We developed this summary of quick tips and information to help you maximize your social media efforts. Remember to keep these things in mind when developing your content and posting. Use Hashtags to Double Your Engagement Rate Using hashtags on Twitter can double your engagement rate. On other networks like Pinterest, they work well for […]
Empowering Girlz to Pursue STEM
Tech Sassy Girlz Helps Middle and High School Girls Discover the Fun Side of STEM Every 26 seconds a student drops out of high school. This startling statistic was the impetus for Laine Powell, M.Ed., MSM to establish Tech Sassy Girlz (TSG). TSG was created in 2012 to change this unsettling fact and develop a […]
What is the Significance of Traditional PR? Do Press Releases Really Work?
Press Releases Exceed Advertising for ROI A well-written press release will outperform advertising when comparing dollar-for-dollar results or other marketing budgets spent. The production of six to eight press releases can routinely create the equivalent traffic and customers of purchased ad space that could cost $5,000 or more. These numbers are not inflated. Consider purchasing […]