The Resonating Power of Podcasting: Why It Matters More Than Ever In today’s fast-paced digital age, podcasting has emerged as a formidable medium, capturing the hearts and minds of millions around the world. Whether you’re a creator, a listener, or a business owner, podcasting has become an essential tool for communication, storytelling, and connection. In […]
The pitch angle is crucial, but what bothers most people is actually writing the email. Below are examples as to how to craft winning emails, starting with the subject line. Craft the Perfect Subject Line Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any […]
Getting publicity is a great way to get exposure for your brand. It can help to establish your credibility by a third-party and allows the platform to create buzz at the grassroots level. Because publicity is free, it is not driven by payment but content. The first step is to determine what “news” to share […]
What are the best social media platforms to use for your business? When should you post and what content? The answers to these questions is not a one-size fits all solution but rather it depends upon your industry, budget, time and desired outcomes. Of course, the more networks you’re involved with the more your engagement […]
We developed this summary of quick tips and information to help you maximize your social media efforts. Remember to keep these things in mind when developing your content and posting. Use Hashtags to Double Your Engagement Rate Using hashtags on Twitter can double your engagement rate. On other networks like Pinterest, they work well for […]
Tech Sassy Girlz Helps Middle and High School Girls Discover the Fun Side of STEM Every 26 seconds a student drops out of high school. This startling statistic was the impetus for Laine Powell, M.Ed., MSM to establish Tech Sassy Girlz (TSG). TSG was created in 2012 to change this unsettling fact and develop a […]
Press Releases Exceed Advertising for ROI A well-written press release will outperform advertising when comparing dollar-for-dollar results or other marketing budgets spent. The production of six to eight press releases can routinely create the equivalent traffic and customers of purchased ad space that could cost $5,000 or more. These numbers are not inflated. Consider purchasing […]
Premier Event Showcases Innovative and Disruptive Topics to Bring Clinical, Corporate and Patient Together to Build Healthier World Shaking up traditional thinking in leadership development and training is the core concept behind the ELE LIVE two-day Healthcare Leadership Conference scheduled for July 20-21, 2017 at the beautiful Universal Loews Sapphire Falls Resort. Thought leaders, disruptors […]
Premier Event Features International Capability and Improvement Experts Joining alongside hundreds of global business leaders dedicated to performance and capability improvement, Wendy Romeu, founder and president of Alluvionic, is set to present the session on “CMMI Adoption in Government” at the CMMI® Institute’s Capability Counts 2017 premier event on May 16 & 17 in Alexandria, […]
Making headlines in the first quarter of 2017, Advanced IT Concept’s (AITC) President and CEO, Gabriel Ruiz LTC (Ret.), was named the 2017 Small Business Person for the North Florida District.
Christa K. Santos, MPA
Integrated Marketing Communications Expert
Cell: 407-230-7018