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Elements of the Email

Elements of the Email

The pitch angle is crucial, but what bothers most people is actually writing the email. Below are examples as to how to craft winning emails, starting with the subject line. Craft the Perfect Subject Line Your story might have a great hook, but if journalists don’t even read the pitch, […]

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How to Write the Perfect Pitch – Getting Publicity

Getting Publicity

Getting publicity is a great way to get exposure for your brand.  It can help to establish your credibility by a third-party and allows the platform to create buzz at the grassroots level.  Because publicity is free, it is not driven by payment but content.  The first step is to […]

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Top 5 Things to Drive Social Media Engagement

What are the best social media platforms to use for your business?  When should you post and what content?  The answers to these questions is not a one-size fits all solution but rather it depends upon your industry, budget, time and desired outcomes.  Of course, the more networks you’re involved […]

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Quick Tips to Augment Your Social Media Efforts

We developed this summary of quick tips and information to help you maximize your social media efforts.  Remember to keep these things in mind when developing your content and posting. Use Hashtags to Double Your Engagement Rate Using hashtags on Twitter can double your engagement rate. On other networks like […]

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Empowering Girlz to Pursue STEM

Tech Sassy Girlz Helps Middle and High School Girls Discover the Fun Side of STEM Every 26 seconds a student drops out of high school.  This startling statistic was the impetus for Laine Powell, M.Ed., MSM to establish Tech Sassy Girlz (TSG).  TSG was created in 2012 to change this […]

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We’ve Launched Our Website!

CKS Marketing

Welcome to the new CKS Marketing Communications website! This transformation has been in development for several years. While we’ve been busy helping to raise the profile of our clients or assisting with their special projects, we have delayed the development and production of our own website. Now that we have […]

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