The Resonating Power of Podcasting: Why It Matters More Than Ever In today’s fast-paced digital age, podcasting has emerged as a formidable medium, capturing the hearts and minds of millions around the world. Whether you’re a creator, a listener, or a business owner, podcasting has become an essential tool for communication, storytelling, and connection. In […]
The pitch angle is crucial, but what bothers most people is actually writing the email. Below are examples as to how to craft winning emails, starting with the subject line. Craft the Perfect Subject Line Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any […]
Getting publicity is a great way to get exposure for your brand. It can help to establish your credibility by a third-party and allows the platform to create buzz at the grassroots level. Because publicity is free, it is not driven by payment but content. The first step is to determine what “news” to share […]
What are the best social media platforms to use for your business? When should you post and what content? The answers to these questions is not a one-size fits all solution but rather it depends upon your industry, budget, time and desired outcomes. Of course, the more networks you’re involved with the more your engagement […]
We developed this summary of quick tips and information to help you maximize your social media efforts. Remember to keep these things in mind when developing your content and posting. Use Hashtags to Double Your Engagement Rate Using hashtags on Twitter can double your engagement rate. On other networks like Pinterest, they work well for […]
Tech Sassy Girlz Helps Middle and High School Girls Discover the Fun Side of STEM Every 26 seconds a student drops out of high school. This startling statistic was the impetus for Laine Powell, M.Ed., MSM to establish Tech Sassy Girlz (TSG). TSG was created in 2012 to change this unsettling fact and develop a […]
Press Releases Exceed Advertising for ROI A well-written press release will outperform advertising when comparing dollar-for-dollar results or other marketing budgets spent. The production of six to eight press releases can routinely create the equivalent traffic and customers of purchased ad space that could cost $5,000 or more. These numbers are not inflated. Consider purchasing […]
We are excited to announce that we are working with Hollywood Houndz, a unique boutique, spa and hotel providing pets with the ultimate pampering experience. Every day, Hollywood Houndz rolls out the red carpet treatment for furry friends in Central Florida. Services range from holistic pet food and freshly baked treats to durable toys and […]
Welcome to the new CKS Marketing Communications website! This transformation has been in development for several years. While we’ve been busy helping to raise the profile of our clients or assisting with their special projects, we have delayed the development and production of our own website. Now that we have had the time to focus […]
Christa K. Santos, MPA
Integrated Marketing Communications Expert
Cell: 407-230-7018