Getting publicity is a great way to get exposure for your brand. It can help to establish your credibility by a third-party and allows the platform to create buzz at the grassroots level. Because publicity is free, it is not driven by payment but content. The first step is to determine what “news” to share […]
Press Releases Exceed Advertising for ROI A well-written press release will outperform advertising when comparing dollar-for-dollar results or other marketing budgets spent. The production of six to eight press releases can routinely create the equivalent traffic and customers of purchased ad space that could cost $5,000 or more. These numbers are not inflated. Consider purchasing […]
Christa K. Santos, MPA
Integrated Marketing Communications Expert
